Since the spread of the internet, the voices of digital marketing workers have begun to rise, with the promotion that traditional marketing is taking its last breath. Given the global events that are moving people online so quickly, the cry that conventional marketing is dead has become higher. Still, does that mean that traditional marketing is really over?
About three in four people prefer to identify products through content rather than traditional ads, and for every ten people, six said watching a video on Facebook affected the decision to buy in the last 30 days;
Virtual Events And Video Calls Gaining Popularity In Early 2022
With virtual events and video calls gaining popularity in early 2020 and a significant drop in passenger traffic, traditional ads, such as radio ads, have declined dramatically, so digital marketing seems to continue to grow as conventional marketing falters.
However, nearly 80% of households say they check the direct mail ads they receive. In addition, more than half say they trust printed marketing materials more than any other type, so we’re back in box one: will digital marketing replace traditional marketing?
The answer to this question is not essentially one that suits everyone; the real question that needs to be asked is: where is my audience, and how can I communicate with them? So let’s take a rapid look at some of the differences between these two systems.
Digital marketing is essentially known for using digital channels, such as social media, websites, and email to communicate with the public, raising awareness or GeneratingPotentialCustomers.
On the other hand, traditional marketing methods include channels such as billboards, television ads and print media; here’s a look at the very common samples of traditional marketing:
Publications such as magazines, newspapers and others.
They are broadcasting like tv and radio.
Direct mail such as catalogues, postcards, etc.
The phone is like telemarketing and SMS marketing.
Outdoor ads such as billboards and publications.
Even during the widespread use of the internet in the late 1990s, traditional marketing was the only type of marketing, but now digital marketing is increasing; here’s a list of digital marketing channels used:
Social media such as Instagram, Twitter and Linkedin.
Videos such as YouTube, tech talk and video sites.
Websites, blogging and improving search engines.
Digital Marketing Via Email.
The topmost difference between digital and traditional marketing is the networks through which potential customers or the public face your marketing message.
Ultimately, both types of marketing have benefits and difficulties. And the key is to understand your specific marketing needs. Take into account your budget and your target audience.
However, digital marketing is the most appropriate way to market, because of the statistics. An identification of the targeted people, unlike traditional, measurable marketing.
The Number Of Food Searches Increased By 560% During The Corona Crisis
Analysis by SEMrush, the leading and award-winning digital marketing platform, has indicated that UAE residents are increasingly turning to home delivery services for food. With bans and social spacing measures aimed at reducing the spread of THE CORONA COVID-19 virus.
Searches for (online food ordering) in the UAE have increased by 560% since the first covid-19 infection was recorded in the UAE, between January and March. While the number of searches for (demand from online pharmacies) increased by 238%. While searches for (pharmacy delivery services) increased by 184%.
Delivery and consumer goods providers have seen an increase in the number of searches. With gains for Zomato, Uber Eats and Amazon of 55%, 96% and 44%, respectively. And the increase in delivery providers comes despite the continued #UAERestaurantsUnite campaign, which encourages residents to demand directly from restaurants.
Fast food sites saw an overall increase of 33% in the number of searches. Restaurants such as domino’s and Syed way increasing by 40% and 61%, respectively.
Commenting on the results, Olga Andreenko, Head of Global Marketing at SEMrush, said: “Analysis of the movement of Internet users in the UAE indicates that most consumers are moving beyond delivery companies and ordering food directly from restaurants. And it will be useful for companies in the region to monitor online searches and data to assess trends in different sectors.”
Similar trends are also occurring worldwide. With online shopping increasing by 50% in Germany, 122% in Japan and 108% in Korea.
“the spread of covid-19 has affected many people around the world. Extending to behavioural patterns in daily routines worldwide. Resulting in successive effects that have caused changes across the global economy,” Renko said.
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