Introduction

Generation Z is often related to the technology they adopt as they grow, whether by introducing the transistor, PC, internet start, iPhone, wearable devices or artificial intelligence. But unlike Boomers, Gen X and Millennials, Generation Z — born between 1996 and 2015. It is the first to enter a world where everyone was fully connected to the Internet.

As generation z members grow up under the corona pandemic, they may graduate from university or start their careers at these times. This generation is already changing the relationship between society and the internet. And if you have a company or brand that builds attractive and entertaining digital experiences, here are some facts about this generation.

The Default is Digital – Generation Z

In a new study from the Focus for Generational Mobility and WP Engine, generation Z’s adoption of the Internet has been incredibly illustrated. As 60 per cent of the generation cannot stay without the Internet for four hours or more. In contrast to most boomers who can spend more than a dozen hours without the Internet.

There is a shift in how this connection is used. Generation Z shows its preference for entertainment and access to friends, which is very different from boomers. Gen X and Millennials. Who relies on the Internet for information. And 59 per cent of Generation Z use the Internet mainly for entertainment. In contrast, 67 per cent of Boomers use the Internet to access information.

Fifty-one per cent of generation z are friends with someone they only know online and have not met in person, and nearly a quarter (22%) trust someone they meet online more than someone they meet in person.

Creative Spirit Lives Online

It is the content creation generation, growing up on various communication platforms that offer multiple ways to guide creativity and personal expression. Whether encoding blog posts, editing video on youtube or using Snapchat. This creative generation is constantly working.

Digital experiences should accommodate generation z’s desire to share their creations, whether on public or private channels. From allocation gifs and memes to videos, playlists and news articles, generation z is more open. And transparent by being online than any other generation.

Some of the digital assets generation z is likely to create and share online compared to its generational counterparts include games (35%). Image modifications (31%), video blogs (28%) and podcasts (18%).

The Internet can be Good – Generation Z

Much of Generation Z’s openness to the web is rooted in their vision of the Internet as a force for good, and 78% of this generation believe that the Internet has made people more connected. Far exceeding millennials (64%), generation X about (64%). And generation Boomers about (64%). Moreover, 74 per cent of it believe they can be part of a social movement even if they only contribute through social media.

Despite traditional all-generational privacy. And security concerns. 51% of Generation Z believe that the use of artificial intelligence will have a positive impact on the world.

Conclusion

As generation z members grow up under the corona pandemic. They may graduate from university or start their occupations at these times. This generation is already altering the relationship between society and the internet.

Therefore, if you have a company or brand that builds attractive and entertaining digital experiences, here are some facts about this generation. Read through the whole article to know more about digital experiences.