What Are Demand Side Platforms Used For?
Demand side platforms (DSPs) are used for buying digital advertising inventory on a real-time basis. This means that advertisers can choose the precise audience they want to reach, at what price, and with which creative assets. The DSP is responsible for communicating with ad exchanges and networks to fulfill these requests at the highest possible performance level.
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What are Demand Side Platforms?
Demand side platforms (DSPs) are automated tools that help advertisers manage their advertising campaigns. They’re also known as real-time bidding (RTB) platforms because of how they work: DSPs allow advertisers to bid on ad inventory at the best possible price in real-time, so they know exactly what they’re getting when they buy media through a DSP.
It’s important to remember that while the technology behind RTB has been around for years, its use is still relatively new—the term “demand side platform” didn’t exist until 2012. So if you’ve never heard of it before and are wondering whether or not your business should start using one, don’t worry and read further.
How Are Demand Side Platforms Used?
If you’re an advertiser and your business wants to reach out to a new audience or generate more sales, you may want to consider using a demand side platform (DSP). If you’re a publisher, then using a DSP can help you get paid for your content. Many agencies also use DSPs since they allow them to buy ads on multiple websites without going through each publishing house individually.
What Are the Benefits of Using a DSP?
As you can see, there are a lot of benefits to using a Demand Side Platform (DSP). First, it increases your ROI, makes buying media more efficient and gives you better targeting options. You also have more transparency into what’s happening on the platform, so you can be confident in what it is doing for your business.
What is the Best DSP for Advertising?
The best demand side platform for advertising is one that can provide you with the most value and help you reach your goals. This means it’s essential to consider several factors when deciding on a DSP, such as:
- How difficult is it to use? A complicated interface can lead to high employee turnover rates and cause severe headaches when trying to access information quickly during an emergency.
- Who are its competitors? Can other companies do what this company does better? Or is this company more popular than its rivals because of its reputation? Understanding how well-known a brand is can help you decide whether or not they’re worthy of your business.
StackAdapt experts say, “Brand Safety is a critical component of the ad-tech ecosystem, and we take responsibility to ensure our publisher partners and marketers operate in a trusted environment.”
Demand side platforms are a valuable tool that you can use to drive more conversions and improve ROI. However, it’s important to remember that not all DSPs are made equal, so it’s essential to do your research before deciding which one is right for you.