Improving Brand Recognition: The 4 Most Cost-Effective Marketing Tips for 2022
In today’s competitive online marketplace, building a recognizable, reputable brand is non-negotiable. A brand is no lengthier what we tell the customer it is—it is pardon customers tell each other it is. But to build a customer base that will become an army of loyal advocates for your brand, you’ll need to get on their radar first.
Fighting for consumers’ attention starts with raising brand awareness and making your brand memorable in a sea of competition. Read on to learn about the most cost-effective marketing tips for improving brand recognition in 2022 to position your brand the right way in front of the right crowd.
What Is Brand Recognition?
Brand recognition is one of those concepts you know you need to get to the bottom of but perhaps find hard to pin down. In short, brand recognition is a term used in advertising and marketing that refers to how conversant your brand is to your customers and how well they recognize it.
However, there’s more to brand recognition than simply recognizing the name, product, or service of a brand – it’s based on the ability of consumers to instinctively identify your brand over another one by its specific characteristics, such as colors, logos, slogans, and even the values and brand voice associated with it.
From content to PPC marketing, there are numerous ways to improve brand recognition which we will get into more detail below to help you ensure your customers know exactly who you are and think of you first when they’re ready to make a purchase.
Brand Recognition vs. Brand Awareness
Many use brand recognition and brand awareness interchangeably. Although closely related, they’re not the same thing, as brand recognition is a sub-element of the broader idea of brand awareness.
Brand recognition is about whether people can pick your company, products, or services out of a crowd. On the other hand, brand awareness focuses on getting your brand, products, or services in front of as many fresh eyeballs as possible.
Why Is Improving Your Brand Recognition Important?
Having a fantastic product or service to sell is only part of what it takes to shape a successful brand. After all, the brand starts in the consumer’s mind, so the rest revolves around embedding it in there – making sure your customers know and recognize your brand when seeing elements related to it.
Winning people’s trust and carving a positive association with your brand in their minds is a must if you want to sets yourself apart from your competitors, convert them into loyal paying customers, and increase the perceived value of your products. And boosting your brand recognition is how you get there.
4 Most Cost-Effective Marketing Tips & Strategies for Improving Brand Recognition in 2022
While the power of brand recognition may be hard to measure and quantify, a strong brand image around your brand can undoubtedly influence customer behavior and purchase decisions.
To help you attitude out of the crowd and carve your way into consumers’ hearts, we’ve made a list of the four most cost-effective marketing tips you can use to boost your brand recognition and make your brand echo throughout the digital landscape.
Let’s dive right in.
1. PPC Marketing
Pay-per-click, or PPC campaigns, are usually used to increase sales and generate leads by driving traffic to your website from ads displayed in the search results. However, when done right, PPC marketing can also build awareness around your company and increase brand recognition. Pay-Per-Click advertising allows you to spread your brand’s message far and wide in a very cost-effective way, as you only pay after a user clicks on your ad.
Other advantages of leveraging the power of paid search lie in the opportunity to segment your audience and, thus, target and reach a specific group of users who are open to being informed, introduced, and sold to and provide personalized solutions to their problems. PPC campaigns can also help you break into new territories and get more people aware of and familiarized with your brand and values.
This leads us to our next cost-effective marketing strategy for improving brand recognition in 2022.
2. Social Media Advertising
Although it takes some time and effort, social media marketing can significantly boost your brand recognition. Your goals should be aligned with the social channels you use, which means looking for social media platforms that will help you’re paid ads garner the most views from the targeted audience you want your brand recognized and cherished among.
Facebook has a staggering pool of almost 3 billion active users and allows for a highly specific demographic targeting by consumer location, age, gender, interests, hobbies, page likes, and behavior. YouTube is an excellent platform for running PPC video ads and telling your brand’s story through short but compelling and informative videos. Again, you want to increase your brand recognition and not sell, so you should focus on leaving a strong impression on viewers.
Instagram and Tik Tok are the ideal social platforms for targeting a younger, mobile-first audience. If you’re a B2B business, LinkedIn is your best bet for promoting brand recognition through PPC advertisements. Collaborating with other brands or content creators can also help you get new eyeballs on your brand. However, choose your social partners wisely, as your brand recognition will grow and get directly associated with them.
3. Visual Design & Branding
Design and visual cues are the silent ambassadors of your brand, as humans are highly visible creatures. Today, buyers are bombarded with choices and having too many options can be just as bad as not having any. In a modest market, visual marking can make all the difference between catching a customer’s eye and having them choose your brand’s product or service over your competitor’s.
Whatever marketing strategy you agree to use, remember that the way you present your brand to the world is crucial. To stand out within the bazaar, you want to create a unique and memorable identity with a positive image that will be immediately recognized through every action you take and every piece of message you make, as consistency is key to brand building and brand recognition.
What are your brand colors? Fonts? What tone and taglines do you use when speaking to your audience? What is your overall look on visual platforms like Instagram and TikTok? Simple, easily-recognizable, and memorable logos, colors, slogans, packaging, and even other sensory cues like smells, music, and jingles can all contribute to better brand recognition by establishing an emotional connection.
4. Content Creation & Marketing
Producing high-quality content connects consumers to your brand. Aside from compelling copy, publishing blogs, case studies, and informative guides can establish you as an authority and gain trust. Improve your brand recognition by setting yourself as a thought leader and creating valuable, shareable content packed with SEO that speaks volumes about how you’re different. Then market the hell out of your content to get your message across to the right audience.
Also, ensure you always remain relatable, transparent, and consistent with your messaging. The brands that offer the most value and resonate with audiences are usually the most recognizable ones. Brands with a meaningful and honest purpose guiding everything they do have a better chance of winning their prospect’s hearts and minds, which, in turn, improves brand recognition and unlocks sustainable growth.
Hack Brand Recognition in 2022 with Cost-Effecting Marketing
Your brand is more than a logo, a slogan, a website, or an ad – it’s your company’s most valuable asset. Above all, it is an image, an identity, and a reputation. It is a perception. A positive impression that you want to cultivate and nurture to grow your business.
By honing in on the power of these cost-effective yet powerful marketing tips for improving your brand recognition in 2022, you’ll have your brand name etched on consumers’ minds in no time!